Wineland — Brand Guidelines

01 — Brand Story

Georgian Wine, Delivered with Care

Wineland is Georgia's premier online wine store, offering a curated selection of wines from every region of the country — from Kakheti's sun-drenched vineyards to Racha-Lechkhumi's mountain terroirs. We bridge traditional Georgian winemaking with modern e-commerce, making exceptional wine accessible to everyone.

Mission

To make Georgian wine discoverable and accessible, connecting producers with enthusiasts through a seamless online experience.

Vision

The definitive destination for Georgian wine — trusted by locals, discovered by the world.

Values

Authenticity, warmth, expertise, curation, and a deep respect for Georgian winemaking traditions.

Brand Personality

Warm Knowledgeable Authentic Approachable Georgian Curated

02 — Logo

Logo Suite

The Wineland logo features a stylised heart-shaped grape motif in warm terracotta tones, paired with a classic serif-inspired wordmark. The grape heart symbolises the love and passion behind Georgian winemaking, with layered warm colors representing the diversity of wine varieties.

Primary Logo

Full color — default usage on light backgrounds

White Version

For dark backgrounds and overlays

Dark Monochrome

Print, neutral backgrounds

Usage Rules

Maintain these rules to ensure the logo is always presented clearly and consistently.

Clear Space & Minimum Size

Clear space = height of the grape heart icon on all sides

120px min (full logo)

Do

Use the primary logo on white or light backgrounds
Use the white version on dark or photo backgrounds
Maintain clear space around the logo
Scale the logo proportionally
Use the grape heart colors as-is

Don't

Don't rotate or skew the logo
Don't change the logo colors or gradient layers
Don't add drop shadows or effects
Don't place on busy or low-contrast backgrounds
Don't stretch or distort the proportions
Don't separate the grape heart from the wordmark

03 — Color Palette

Colors

Wineland's palette is built around warm terracotta tones that evoke Georgian clay qvevri and sun-warmed earth. The primary terracotta conveys warmth and authenticity, grounded by a clean, modern neutral system.

Primary

HEX #CB653A
RGB 203, 101, 58

CTAs, links, icon fills, brand accent

Primary Dark

HEX #AF542E
RGB 175, 84, 46

Hover states, active elements

Highlight

HEX #F08254
RGB 240, 130, 84

Decorative accents, gradients

Bright

HEX #FF9467
RGB 255, 148, 103

Highlights, logo inner glow

Primary Light

HEX #FDF0EA
RGB 253, 240, 234

Tinted backgrounds, badges

Foreground

HEX #121212
RGB 18, 18, 18

Headlines, primary text

Neutral 600

HEX #605F5F
RGB 96, 95, 95

Body text, descriptions

Neutral 400

HEX #929292
RGB 146, 146, 146

Muted text, placeholders

Border

HEX #E8ECEF
RGB 232, 236, 239

Borders, dividers, cards

Secondary

HEX #F2F2F2
RGB 242, 242, 242

Muted backgrounds, surfaces

Destructive

HEX #D13F41
RGB 209, 63, 65

Errors, delete actions

Success

HEX #16A34A
RGB 22, 163, 74

Confirmations, positive states

04 — Wine Category Colors

Wine Type Accents

Each wine category has a distinctive accent color used for category badges, icons, and section highlights. These colors help customers navigate wine types at a glance.

Red

Red Wine

HEX #D13F41 — Saperavi, Mukuzani, Kindzmarauli

Amber

Amber Wine

HEX #CB653A — Qvevri wines, skin-contact whites

White

White Wine

HEX #EFB100 — Tsinandali, Rkatsiteli, Kisi

Rose

Rose Wine

HEX #E84393 — Georgian rose varieties

Organic

HEX #2E8B57 — Organic and biodynamic certification

05 — Typography

FiraGO

FiraGO is the sole typeface across the Wineland platform — a versatile, multilingual sans-serif that supports both Latin and Georgian scripts, essential for a bilingual wine retail experience.

Light 300

ვაინლენდი — Wineland

Regular 400

ვაინლენდი — Wineland

Medium 500

ვაინლენდი — Wineland

SemiBold 600

ვაინლენდი — Wineland

Bold 700

ვაინლენდი — Wineland

Type Scale

Heading 5XL — 3rem

Heading 4XL — 2.25rem

Heading 3XL — 1.875rem

Heading 2XL — 1.5rem

Body XL — 1.25rem

Body Base — 1rem. Default body text for product descriptions and editorial content.

Small — 0.875rem. Captions, wine details, tasting notes metadata.

XS UPPERCASE — 0.75rem. Category labels, region tags, badges.

06 — Tone of Voice

How We Sound

Wineland speaks as a knowledgeable friend who happens to know everything about Georgian wine. We're warm without being casual, expert without being elitist, and proud of Georgian winemaking heritage without being preachy.

Warm & Inviting

We welcome people into the world of Georgian wine. Every interaction should feel like a friend recommending their favourite bottle.

Knowledgeable & Accessible

We know our terroirs, grape varieties, and winemakers — and we explain them in a way anyone can appreciate. No pretension, just passion.

Authentic & Georgian

We use Georgian wine terminology naturally — qvevri, marani, chacha — and explain it in context. Our roots are always visible.

Curated & Confident

Every wine in our catalogue is chosen with care. We stand behind our selection and our recommendations are clear and opinionated.

Examples

Do "This Saperavi from Kakheti has deep berry notes with a long, tannic finish — perfect for grilled lamb."

Don't "A complex, multi-layered, full-bodied wine with exceptional oenological characteristics and terroir expression."

Do "Aged in qvevri — the 8,000-year-old clay vessels that make Georgian wine unique."

Don't "Produced using ancient, mystical methods passed down through millennia of sacred tradition!!!"

Do "We've picked 12 bottles perfect for warm summer evenings."

Don't "Our sommelier-curated, algorithmically-optimised selection awaits your palate's discernment."