Brand guidelines for Georgia's leading online wine retailer — curating Georgian wine with warmth, expertise, and authenticity.
v2.0 — March 2026
Brand guidelines for Georgia's leading online wine retailer — curating Georgian wine with warmth, expertise, and authenticity.
v2.0 — March 2026To make Georgian wine discoverable and accessible, connecting producers with enthusiasts through a seamless online experience.
The definitive destination for Georgian wine — trusted by locals, discovered by the world.
Authenticity, warmth, expertise, curation, and a deep respect for Georgian winemaking traditions.
The Wineland logo features a stylised heart-shaped grape motif in warm terracotta tones, paired with a classic serif-inspired wordmark. The grape heart symbolises the love and passion behind Georgian winemaking, with layered warm colors representing the diversity of wine varieties.
Full color — default usage on light backgrounds
For dark backgrounds and overlays
Print, neutral backgrounds
App icons, favicons, small spaces
Text-only usage where icon is separate
Single-colour printing, embossing
Maintain these rules to ensure the logo is always presented clearly and consistently.
Clear space = height of the grape heart icon on all sides
120px min (full logo)
The grape heart icon responds to hover with a subtle scale and glow effect. Hover over the icon below to preview.
For hero sections, splash screens, and video intros. The logo assembles with a fade-in sequence.
The icon-only variant can be used at sizes as small as 32px. The full logo should not be used below 120px wide.
Wineland's palette is built around warm terracotta tones that evoke Georgian clay qvevri and sun-warmed earth. The primary terracotta conveys warmth and authenticity, grounded by a clean, modern neutral system.
Each wine category has a distinctive accent color used for category badges, icons, and section highlights. These colors help customers navigate wine types at a glance.
FiraGO is the sole typeface across the Wineland platform — a versatile, multilingual sans-serif that supports both Latin and Georgian scripts, essential for a bilingual wine retail experience.
Wineland uses a library of custom SVG icons across the platform. Icons are organised by category and available in mono (brand primary) and colour variants where applicable.
Empty-state illustrations used throughout the product to communicate status and guide users. All illustrations use the brand primary colour (#CB653A) for consistency.
Shopping cart with no items
Order history is empty
Something went wrong
No saved addresses
No results found
Product not found
User not found or logged out
Success confirmation
Wineland speaks as a knowledgeable friend who happens to know everything about Georgian wine. We're warm without being casual, expert without being elitist, and proud of Georgian winemaking heritage without being preachy.
We welcome people into the world of Georgian wine. Every interaction should feel like a friend recommending their favourite bottle.
We know our terroirs, grape varieties, and winemakers — and we explain them in a way anyone can appreciate. No pretension, just passion.
We use Georgian wine terminology naturally — qvevri, marani, chacha — and explain it in context. Our roots are always visible.
Every wine in our catalogue is chosen with care. We stand behind our selection and our recommendations are clear and opinionated.